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ChainrailsSocial Media and Audience Growth

Chainrails

The team managed and grew Chainrails' social media presence, building an engaged global following for the crypto on-ramp platform.

Chainrails: social growth

The Challenge

Chainrails, a crypto on-ramp platform helping consumer apps let anyone fund them, needed a growing social presence to build trust and visibility as a global, early-stage product.

Cyprian’s Role

Social media management and audience growth, led by the team.

Key Result

1.9K+ Followers Grown

Objectives

  • Manage a consistent content and posting system across Chainrails' social platforms.
  • Grow a global, engaged following aligned with a crypto-native audience.
  • Support Chainrails' positioning as a trusted ramp for consumer apps.

Strategy

Built a consistent posting and community management system tied to Chainrails' product story, prioritizing steady growth over one-off spikes.

Execution

The team managed day-to-day social media strategy and content for Chainrails, growing the account to 1.9K+ followers.

Results

  • 1.9K+ followers

Lessons & Next Steps

Consistent day-to-day management, not sporadic bursts, is what compounds a brand's social audience over time.

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