KOVO • Events, Activations and Public Speaking

KOVO Workshop Partnership

Partnered with KOVO to host a creators workshop, the first ever event partnership between KOVO and CY Academy, catalyzed by the team, that introduced the platform to a live creator audience through hands-on, practical sessions and live onboarding.

The Challenge

KOVO, a chat-based financial platform that helps people and businesses easily send, receive and manage money through everyday conversations, needed to introduce itself to a creator audience in a way that felt like genuine value rather than a sponsored pitch.

Cyprian’s Role

Activation concept, creator onboarding flow and partnership management.

Key Result

100+ Attendees · 80 New Accounts Created

Objectives

Launch a first event partnership between KOVO and CY Academy to introduce KOVO to a live creator audience.
Position KOVO as a useful tool within an existing creator workflow, not an external ad.
Onboard attending creators onto the platform during the session itself.
Generate authentic follow-on content and follower growth from participating creators.

Strategy

Framed the workshop around a skill creators already wanted (not the product itself), with KOVO woven in as the tool used to practice that skill live.

Execution

Catalyzed and coordinated the first event partnership between KOVO and CY Academy, designed the session flow, and hosted a creators workshop that drew 100+ attendees, with live onboarding support throughout the session.