BlockchainUNN • UGC and Content Creation
As content lead, created the promotional video for BlockchainUNN's Conference 4.0, "Buildathon", to drive awareness and turnout for the event.
BlockchainUNN needed Conference 4.0, "Buildathon", to reach beyond campus and build excitement across the wider tech and blockchain community online ahead of the event.
Content Lead at BlockchainUNN: concept, filming, editing and promotion of the Conference 4.0 promotional video.
Successful Promotional Campaign
Built the promo around native short-form content style rather than a straightforward event ad, so it would travel on its own across platforms and pull in builders beyond BlockchainUNN's existing audience.
Directed the creative concept, filmed and edited the promotional video for Buildathon (Conference 4.0), and promoted the finished piece across platforms to drive awareness and turnout for the event.
A native, short-form promo builds more real turnout than a straightforward event ad: it travels further and reaches builders outside the existing community.
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