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Boypee, International Artist, Nigeria • UGC and Content Creation

Boypee, Constantly

As creative director, creator, editor and promoter, created a promotional transition video for international artist Boypee's single "Constantly", driving 100,000+ views across platforms and turning viewers into streams and song discovery.

Boypee, Constantly, transition video promo

The Challenge

Boypee, an international artist based in Nigeria, needed his single "Constantly" to cut through the noise on social platforms with content that felt native to the feed, not a scripted music ad.

Cyprian’s Role

Creative Director, Creator, Editor and Promoter for the "Constantly" campaign: concept, filming, editing and promotion of a transition video.

Key Result

100,000+ Views Across Platforms

Objectives

  • Concept and direct a transition video that fits native short-form content style rather than a straightforward music ad.
  • Film and edit the content end-to-end, from concept through final cut.
  • Promote the finished content across platforms to maximize reach.
  • Convert views into streams and awareness for the song.

Strategy

Built the promo around a transition format proven to hold attention on short-form platforms, keeping the song and Boypee as the throughline rather than leaning on scripted, ad-style delivery.

Execution

Directed the creative concept, filmed and edited a transition video around Boypee's "Constantly", and promoted the finished piece across platforms to drive views, streams and song discovery.

Results

  • 100,000+ views across platforms
  • Views converting into streams and song discovery

Lessons & Next Steps

A well-executed transition format earns attention on its own merit, which converts more reliably into streams than content that only pushes the product.

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