Suncross & MC Kokoli, Nigerian Artists • UGC and Content Creation
As creative director, creator, editor and promoter, created a promotional transition video for Nigerian artists Suncross and MC Kokoli's single "Glory", driving 150,000+ views across platforms and turning viewers into streams and song discovery.
Suncross and MC Kokoli needed their single "Glory" to cut through the noise on social platforms with content that felt native to the feed, not a scripted music ad.
Creative Director, Creator, Editor and Promoter for the "Glory" campaign: concept, filming, editing and promotion of a transition video.
150,000+ Views Across Platforms
Built the promo around a transition format proven to hold attention on short-form platforms, keeping the song and the artists as the throughline rather than leaning on scripted, ad-style delivery.
Directed the creative concept, filmed and edited a transition video around Suncross and MC Kokoli's "Glory", and promoted the finished piece across platforms to drive views, streams and song discovery.
A transition format that holds attention on its own carries the song with it: the content doesn't need to sell the track directly to drive streams.
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