KOVO • Business Development and Partnerships

KOVO Growth & Partnerships

As User Support & Growth Specialist, onboarded 3,000+ new users to KOVO within two months through targeted outreach, product education and hands-on user support, while developing growth strategies and securing strategic collaborations that expanded KOVO's reach.

The Challenge

KOVO, a chat-based financial platform that helps people and businesses easily send, receive and manage money through everyday conversations, needed to grow its user base at scale and secure the strategic collaborations to support that growth.

Cyprian’s Role

User Support & Growth Specialist at KOVO (2026–Present): user acquisition, growth strategy, user feedback and strategic collaborations.

Key Result

3,000+ Users Onboarded in 2 Months

Objectives

Onboard new users to KOVO at scale through targeted outreach and hands-on support.
Build WhatsApp communities from scratch where onboarded users can share reviews and thoughts.
Collect and organize user feedback to give the team direct insight into user needs.
Plan and manage a multi-channel user acquisition campaign across social media and community channels.
Secure strategic collaborations that expand KOVO's reach and strengthen brand awareness.

Strategy

Combined direct, hands-on user onboarding with owned community spaces and a multi-channel acquisition campaign, so growth stayed measurable, feedback loops were structured, and collaborations were chosen to compound reach rather than one-off exposure.

Execution

Onboarded 3,000+ new users to KOVO within two months through targeted outreach, product education and hands-on user support; built 2 WhatsApp communities from scratch where onboarded users share reviews and thoughts; collected and organized 300+ user feedback responses; planned and managed a multi-channel user acquisition campaign coordinating social media, community engagement and growth activities; and developed social media and growth strategies alongside strategic collaborations that expanded KOVO's reach and supported platform adoption.

Project Gallery

Team referral dashboard: 298 referrals, 116 qualified

Team referral dashboard: 2,480 referrals, 1,237 qualified

Team referral dashboard: 239 referrals, 115 qualified

KOVO Nigeria community, built from scratch: 154 members

KOVO community, built from scratch: 520 members

Results

3,000+ new users onboarded in 2 months
2 WhatsApp communities built from scratch (670+ combined members) for user reviews and feedback
300+ user feedback responses collected and organized
Multi-channel user acquisition campaign planned and managed across social media and community channels
Strategic collaborations secured, expanding KOVO's reach and brand awareness

Lessons & Next Steps

Direct user support and structured feedback compound faster than acquisition campaigns alone: user insight is what keeps growth efficient.

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