Boypee, International Artist, Nigeria • Artist and Music PR
Positioned and promoted international artist Boypee's single "Constantly" across platforms, turning a promotional push into 100,000+ views and driving streams and song discovery.
Boypee, an international artist based in Nigeria, needed his single "Constantly" positioned and pushed in a way that actually converted attention into streams, not just a one-off content moment.
Creative Director and Promoter for Boypee's "Constantly": positioning the single and driving its promotional push across platforms.
100,000+ Views Across Platforms
Led promotion with a native, attention-holding format rather than a straightforward music ad, so the push carried the song with it instead of just announcing it.
Positioned "Constantly" for release, directed and promoted a transition-format video around the single across platforms, and drove the campaign to 100,000+ views, converting attention into streams and song discovery.
Promotion that earns attention on its own format outperforms a straightforward push: it carries the song further than the announcement alone.
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QingMadi, International Artist, Nigeria
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Giovannie, International Artist, United States
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