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QingMadi, International Artist, Nigeria • Artist and Music PR

QingMadi

Since 2025, me and my team have created content and viral trends to promote international artist QingMadi's music, keeping her releases culturally relevant.

QingMadi: content and trend creation

The Challenge

QingMadi, an international artist based in Nigeria, needed consistent viral and creative content to promote her songs and keep her releases culturally relevant.

Cyprian’s Role

Creative direction and content and viral trend production, with the team, for song promotion, ongoing since 2025.

Key Result

Millions of Views Generated

Objectives

  • Create content and viral trend formats built to capture attention and go viral.
  • Keep content output consistent across releases rather than one-off pushes.
  • Tie every piece of content back to promoting the music itself.

Strategy

Treated song promotion as an ongoing content system rather than isolated release-day pushes, developing creative trend formats designed to travel on their own.

Execution

Created and directed viral trends and creative content around QingMadi's song releases, with the team, on a continuing basis from 2025 to date.

Project Gallery

Game and fun time with the team
QingMadi behind the scenes
Preparing for a shoot after a show
QingMadi behind the scenes 2
QingMadi behind the scenes 3

Results

  • Millions of views generated
  • Views converting into streams for QingMadi

Lessons & Next Steps

Consistent, ongoing content and trend creation compounds an artist's reach far more than one-off campaigns tied only to release dates.

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