DJ Nektunez, International DJ, United States • Artist and Music PR
Worked with international DJ Nektunez on faceless guerrilla-style content, video production and music PR, while sharpening artist positioning and building the business relationships needed to convert momentum into consistent opportunities.
DJ Nektunez, an international DJ based in the United States, needed clearer positioning, stronger content and press coverage, and better business relationships to convert talent into consistent bookings and partnerships.
Faceless guerrilla content creation, video production, music PR, artist positioning, partnership development and booking strategy.
3.7M+ Post Views Generated
Centered positioning on a specific, ownable identity rather than a generic 'talented DJ' pitch, then matched that identity to the right content formats, press outlets, venues, brands and partners.
Created faceless guerrilla-style content: downloading random viral clips, captioning them with the song's lyrics, and syncing the track underneath, alongside dance videos set to the music; ran music PR outreach to press and playlists, refined the artist story and press materials, ran direct outreach to venues and brand partners, and negotiated booking and partnership terms.
A sharp, specific positioning opens more doors than broad appeal: clarity is what makes an artist easy to book and easy to partner with.
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QingMadi, International Artist, Nigeria
Challenge: QingMadi, an international artist based in Nigeria, needed consistent viral and creative content to promote her songs and keep her releases culturally relevant.
Role: Creative direction and content and viral trend production, with the team, for song promotion, ongoing since 2025.
Impact: Millions of Views Generated
View Case StudyBoypee, International Artist, Nigeria
Challenge: Boypee, an international artist based in Nigeria, needed his single "Constantly" positioned and pushed in a way that actually converted attention into streams, not just a one-off content moment.
Role: Creative Director and Promoter for Boypee's "Constantly": positioning the single and driving its promotional push across platforms.
Impact: 100,000+ Views Across Platforms
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Giovannie, International Artist, United States
Challenge: Giovannie, an international artist based in the United States, needed to build a real audience from scratch across social platforms and turn content into consistent visibility for her music career.
Role: Social media management, content strategy, AI video production, campaign and promotion management, and collaboration management.
Impact: 50,000+ organic TikTok followers (from 0) · 1M+ likes · 1M+ views on a single AI-produced video
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