Giovannie, International Artist, United States • Artist and Music PR
A full social media and content growth program for international artist Giovannie, taking her TikTok presence from zero to a genuinely engaged audience while managing her wider social media footprint, campaigns and collaborations.
Giovannie, an international artist based in the United States, needed to build a real audience from scratch across social platforms and turn content into consistent visibility for her music career.
Social media management, content strategy, AI video production, campaign and promotion management, and collaboration management.
50,000+ organic TikTok followers (from 0) · 1M+ likes · 1M+ views on a single AI-produced video
Prioritized organic, platform-native content over paid growth, using rapid testing and iteration to find the formats that resonated, then doubling down on what worked while layering in AI-assisted production to increase output without losing quality.
Managed content strategy and production across TikTok and other platforms, produced and posted viral content, developed an AI-assisted video that reached over a million views, ran the PR and sound campaign for her single "Feel For Me" (taking it from zero to 895 user-generated TikTok videos in one month), and handled promotions, campaign rollouts and collaboration management.
Organic growth compounds fastest when content strategy, platform-native formats and AI-assisted production are managed as one connected system rather than separate efforts.
Want a similar outcome for your brand or platform?
Start a ProjectContinue Exploring
QingMadi, International Artist, Nigeria
Challenge: QingMadi, an international artist based in Nigeria, needed consistent viral and creative content to promote her songs and keep her releases culturally relevant.
Role: Creative direction and content and viral trend production, with the team, for song promotion, ongoing since 2025.
Impact: Millions of Views Generated
View Case StudyBoypee, International Artist, Nigeria
Challenge: Boypee, an international artist based in Nigeria, needed his single "Constantly" positioned and pushed in a way that actually converted attention into streams, not just a one-off content moment.
Role: Creative Director and Promoter for Boypee's "Constantly": positioning the single and driving its promotional push across platforms.
Impact: 100,000+ Views Across Platforms
View Case Study
DJ Nektunez, International DJ, United States
Challenge: DJ Nektunez, an international DJ based in the United States, needed clearer positioning, stronger content and press coverage, and better business relationships to convert talent into consistent bookings and partnerships.
Role: Faceless guerrilla content creation, video production, music PR, artist positioning, partnership development and booking strategy.
Impact: 3.7M+ Post Views Generated
View Case Study