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MTNUGC and Content Creation

MTN ODU Promotion

Promotional content created for MTN's ODU offering, produced to travel natively on social platforms.

MTN ODU promotion

The Challenge

Produce promotional content for MTN's ODU offering built to travel on social.

Cyprian’s Role

Content creator: concept, filming and editing.

Key Result

MTN ODU Promotional Content

Objectives

  • Produce native, social-first promotional content for MTN's ODU offering.

Strategy

Built the promo around a native short-form content style rather than a straightforward ad, so it would travel on its own across platforms.

Execution

Filmed and edited promotional content for MTN's ODU offering.

Results

  • Promotional content produced for MTN's ODU offering

Lessons & Next Steps

Native, short-form content style helps a brand promo travel further than a straightforward ad.

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