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Nasboi, International Artist, Nigeria • Artist and Music PR

Nasboi

An ongoing collaboration with international artist Nasboi, producing viral and creative content with the team, in collaboration with City Boys, to promote his music from 2025 to date.

Nasboi: content collaboration

The Challenge

Nasboi, an international artist based in Nigeria, needed consistent viral and creative content to promote his songs and keep his releases culturally relevant.

Cyprian’s Role

Creative direction and content production for song promotion with the team, in collaboration with City Boys, ongoing since 2025.

Key Result

1M+ Views Across Promo Content

Objectives

  • Produce creative content formats built to capture attention and go viral.
  • Keep content output consistent across releases rather than one-off pushes.
  • Tie every piece of content back to promoting the music itself.

Strategy

Treated song promotion as an ongoing content system rather than isolated release-day pushes, developing creative formats in collaboration with City Boys designed to travel on their own.

Execution

Produced and directed viral and creative content around Nasboi's song releases with the team, in collaboration with City Boys, on a continuing basis, from 2025 to date, including content promoting his single "Friday Night."

Project Gallery

"Friday Night" promo content
"Friday Night" promo content
"Friday Night" promo content
"Friday Night" promo content

Results

  • 1M+ views across all promo videos, translating into streams and revenue for the song

Lessons & Next Steps

A consistent, ongoing collaboration compounds an artist's reach far more than one-off campaigns tied only to release dates.

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