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Suncross & MC Kokoli, Nigerian Artists • Artist and Music PR

Suncross & MC Kokoli, Glory

Positioned and promoted Nigerian artists Suncross and MC Kokoli's single "Glory" across platforms, turning a promotional push into 150,000+ views and driving streams and song discovery.

Suncross & MC Kokoli, Glory, transition video promo

The Challenge

Suncross and MC Kokoli needed their single "Glory" positioned and pushed in a way that actually converted attention into streams, not just a one-off content moment.

Cyprian’s Role

Creative Director and Promoter for Suncross & MC Kokoli's "Glory": positioning the single and driving its promotional push across platforms.

Key Result

150,000+ Views Across Platforms

Objectives

  • Position "Glory" for maximum cultural reach ahead of and during release.
  • Promote the single across platforms to drive streams and song discovery.
  • Build promotional momentum for Suncross and MC Kokoli as artists through the campaign.

Strategy

Led promotion with a native, attention-holding format rather than a straightforward music ad, so the push carried the song with it instead of just announcing it.

Execution

Positioned "Glory" for release, directed and promoted a transition-format video around the single across platforms, and drove the campaign to 150,000+ views, converting attention into streams and song discovery.

Results

  • 150,000+ views across platforms
  • Views converting into streams and song discovery

Lessons & Next Steps

Promotion that earns attention on its own format outperforms a straightforward push: it carries the song further than the announcement alone.

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