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UDIDA CYPRIAN
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Selected Work With My Team

A selection of campaigns, platforms, events and growth projects built to create attention, participation and measurable outcomes.

UGC and Content Creation

Suncross & MC Kokoli, Nigerian Artists

Suncross & MC Kokoli, Glory

Challenge: Suncross and MC Kokoli needed their single "Glory" to cut through the noise on social platforms with content that felt native to the feed, not a scripted music ad.

Role: Creative Director, Creator, Editor and Promoter for the "Glory" campaign: concept, filming, editing and promotion of a transition video.

Impact: 150,000+ Views Across Platforms

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UGC and Content Creation

BlockchainUNN

BlockchainUNN, Buildathon 2025

Challenge: BlockchainUNN needed Conference 4.0, "Buildathon", to reach beyond campus and build excitement across the wider tech and blockchain community online ahead of the event.

Role: Content Lead at BlockchainUNN: concept, filming, editing and promotion of the Conference 4.0 promotional video.

Impact: Successful Promotional Campaign

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UGC and Content Creation

Boypee, International Artist, Nigeria

Boypee, Constantly

Challenge: Boypee, an international artist based in Nigeria, needed his single "Constantly" to cut through the noise on social platforms with content that felt native to the feed, not a scripted music ad.

Role: Creative Director, Creator, Editor and Promoter for the "Constantly" campaign: concept, filming, editing and promotion of a transition video.

Impact: 100,000+ Views Across Platforms

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UGC and Content Creation

CY The Creator

AI Tools Tutorials

Challenge: Creators and AI enthusiasts needed clear, practical walkthroughs of new AI video and content tools, not vague hype about what the tools could do.

Role: Creator, Presenter and Editor for the AI Tools Tutorials series: concept, filming, editing and publishing educational and product tutorial content.

Impact: Educational Tutorial Video Series

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UGC and Content Creation

MTN

MTN ODU Promotion

Challenge: Produce promotional content for MTN's ODU offering built to travel on social.

Role: Content creator: concept, filming and editing.

Impact: MTN ODU Promotional Content

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