Proof
A selection of campaigns, platforms, events and growth projects built to create attention, participation and measurable outcomes.
QingMadi, International Artist, Nigeria
Challenge: QingMadi, an international artist based in Nigeria, needed consistent viral and creative content to promote her songs and keep her releases culturally relevant.
Role: Creative direction and content and viral trend production, with the team, for song promotion, ongoing since 2025.
Impact: Millions of Views Generated
View Case StudyBoypee, International Artist, Nigeria
Challenge: Boypee, an international artist based in Nigeria, needed his single "Constantly" positioned and pushed in a way that actually converted attention into streams, not just a one-off content moment.
Role: Creative Director and Promoter for Boypee's "Constantly": positioning the single and driving its promotional push across platforms.
Impact: 100,000+ Views Across Platforms
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Giovannie, International Artist, United States
Challenge: Giovannie, an international artist based in the United States, needed to build a real audience from scratch across social platforms and turn content into consistent visibility for her music career.
Role: Social media management, content strategy, AI video production, campaign and promotion management, and collaboration management.
Impact: 50,000+ organic TikTok followers (from 0) · 1M+ likes · 1M+ views on a single AI-produced video
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DJ Nektunez, International DJ, United States
Challenge: DJ Nektunez, an international DJ based in the United States, needed clearer positioning, stronger content and press coverage, and better business relationships to convert talent into consistent bookings and partnerships.
Role: Faceless guerrilla content creation, video production, music PR, artist positioning, partnership development and booking strategy.
Impact: 3.7M+ Post Views Generated
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Nasboi, International Artist, Nigeria
Challenge: Nasboi, an international artist based in Nigeria, needed consistent viral and creative content to promote his songs and keep his releases culturally relevant.
Role: Creative direction and content production for song promotion with the team, in collaboration with City Boys, ongoing since 2025.
Impact: 1M+ Views Across Promo Content
View Case StudySuncross & MC Kokoli, Nigerian Artists
Challenge: Suncross and MC Kokoli needed their single "Glory" positioned and pushed in a way that actually converted attention into streams, not just a one-off content moment.
Role: Creative Director and Promoter for Suncross & MC Kokoli's "Glory": positioning the single and driving its promotional push across platforms.
Impact: 150,000+ Views Across Platforms
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